Local independent insurance agencies rely on the Internet to increase their visibility and enable that most important first contact with a customer. The problem is that many agency owners do not have the time or resources to pay for ad space or continually revise website content to meet SEO (search engine optimization) demands. Fortunately, Google Reviews provide insurance agencies with a tool to boost online presence and make a powerful first impression.
So why are online reviews so important. According to BrightLocal’s 2016 research study (source: https://www.brightlocal.com/learn/local-consumer-review-survey/ ):
- 84% of people trust online reviews as much as a personal recommendation
- 7 out of 10 consumers will leave a review for a business if they’re asked to
- 54% of people will visit the website after reading positive reviews
Finally, why Google? It is simple. Google is the #1 ranked search engine in terms of unique monthly visitors (larger than the next three combined).
Agency owners looking to have clients post reviews via Google need to implement four simple steps to get started:
1. Verify your Business Profile via Google.
2. Know How to Help Your Clients Post Positive Reviews
3. Determine Processes and Procedures in Requesting Google Reviews
4. Continue to Make this an Ongoing Part of Your Business
To see additional details on how to accomplish this, please click here (www.siaoh.com/google_reviews) to be redirected to the full article.