As an independent insurance agency owner, you know that your producers are the lifeblood of your business. But in today’s competitive marketplace, attracting—and more importantly, retaining—top producers can feel like an uphill battle. With larger agencies and big-name brands enticing talent with deep pockets, how can independent agencies position themselves to win and keep the best in the business?

The good news is that being smaller and more agile can work in your favor. In fact, independent agencies have unique strengths that larger competitors can’t replicate. Here’s how you can leverage those strengths to attract and retain top-tier sales talent.

1. Offer More Than Just Money—Provide a Path to Growth

While salary and commissions are critical, top producers are also looking for long-term opportunities. A major factor that can set your agency apart is the ability to offer producers not just a job, but a career path. Growth opportunities, leadership roles, and even the potential to own a stake in the agency are enticing perks that show top performers you’re invested in their future.

Example: One independent agency in Ohio stood out by implementing a mentorship program where seasoned producers coach new hires, while simultaneously grooming them for leadership positions. Not only did this foster a strong internal support system, but it also created an environment where top producers felt their career trajectory was secure. This agency saw a sharp decline in turnover after introducing these growth-focused initiatives.

2. Create a Culture of Flexibility and Autonomy

The corporate world can sometimes be rigid, with producers feeling boxed in by strict rules and micromanagement. Independent agencies have the advantage of being more flexible, allowing producers to take ownership of their sales strategies. Offering autonomy in how they manage clients, set their schedules, and close deals empowers top producers to perform at their best.

Example: A small, family-owned agency in Northern Ohio attracted a seasoned producer from a larger national firm by offering him the flexibility to work remotely and set his own goals. The agency’s leadership prioritized a results-driven approach rather than monitoring daily activities. This flexibility, combined with a high-commission structure, allowed the agency to successfully recruit a top performer who had been frustrated by corporate red tape at his previous job.

3. Provide Cutting-Edge Tools and Resources for Success

Top producers are driven to succeed, but they also know they need the right tools to get there. Investing in the latest technology, CRM systems, and marketing support shows your commitment to empowering them to perform at their highest level. Additionally, offering ongoing professional development and training keeps them sharp and engaged in an ever-evolving industry.

Example: One independent agency invested in an advanced CRM system that helped their producers manage leads and customer relationships more effectively. The agency also offered digital marketing support, including personal branding assistance, that helped producers build their own online presence. These resources became a major selling point for the agency when recruiting talent from larger competitors who had outdated systems and lacked personalized marketing support.

Partner With SIA of Northern Ohio to Elevate Your Team

Attracting and retaining top producers isn’t just about competitive salaries—it’s about creating a culture where producers feel valued, supported, and equipped to grow their careers. As an independent agency, you have unique advantages that can make you stand out to top talent. But to truly maximize your potential, you need the right strategies and resources in place.

That’s where SIA of Northern Ohio comes in. As a partner, we provide independent agencies with the tools, guidance, and support needed to attract top-tier producers and retain them for the long haul. From advanced technology solutions to networking opportunities and professional development, SIA of Northern Ohio helps you build a thriving team of top performers.

Ready to take your agency to the next level? Contact SIA of Northern Ohio today to learn more about how we can help you attract and retain the best producers in the industry.