REQUESTING ONLINE GOOGLE CLIENT REVIEWS
Local independent insurance agencies rely on the Internet to increase their visibility and enable that most important first contact with a customer. The problem is that many agency owners do not have the time or resources to pay for ad space or continually revise website content to meet SEO (search engine optimization) demands. Fortunately, Google Reviews provide insurance agencies with a tool to boost online presence and make a powerful first impression.
Visit Google My Business (www.google.com/business/) to Claim or Add your business. Verify address, contact, category and website information.
Your clients will need a Google account to leave online reviews. (Note: if they do not have a Google account, you can direct them to set up a free account via Google Google Sign-Up Link). Google does not allow anonymous reviews.
Depending on how a client accesses Google (Computer, Android, or iPhone/iPad) make sure they can find your business via Google Maps search (www.google.com/maps) and find the link to ‘Write a Review’. Additional information about this can be found at the following link: Google Support - Write a Review.
Start by encouraging reviews from a select group of people. Every agent should have at least 10 close friends or clients they can reach out to via phone to request a positive online review. These should be people who know you very well and trust you personally and professionally.
Next, set up a system where you pro-actively reach out to a client at the right time to encourage them to ‘Write a Review’. For example:
This is not a one-and-done tactic. According to the same BrightLocal research study, “73% of consumers think that reviews older than 3 months are no longer relevant”. So if you have gone more than 13 weeks without a positive review for your agency, it’s time to see why your customers are no longer talking about your agency.
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